SMO BASICS
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LINKED IN OPTIMIZATION
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Introduction to Social Media
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Advantages Over Online Marketing
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Social Media Strategy
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Network Optimization
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Brand Management Strategies
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Network Profile Creation
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Social Media Key Concepts
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Introduction to LinkedIn
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Creating the right profile and settings
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Increasing reach and visibility
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LinkedIn Groups
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Answers, events, messaging and testimonials
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Company Pages
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TWITTER OPTIMIZATION
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FACEBOOK OPTIMIZATION
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Introduction to Micro blogging and Twitter
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Twitter Demographics
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Use for reputation, promotion, sales, conversing.
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Who to follow
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Tweeting
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Tracking Code
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Ghost writers and the importance of disclosure
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Twitiquette
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Twitter Lists
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Twitter Account Promotion
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Searching tweets and users
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Measuring Influence
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Tools
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Latest trends
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Difference between Profiles, Places, Groups and Pages
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Social media and communications strategy
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Open Graph
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Frictionless sharing
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Facebook Connect (Like, Share, Comment)
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Facebook Pages (Creating, Managing, Retention)
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Pages (Dos and Don'ts)
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Facebook Apps
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Measuring and Monitoring
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Sponsored Stories
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Facebook Places and check-ins
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Advantages and challenges
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Youtube Optimization
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GOOGLE+ OPTIMIZATION
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Online video - content is king
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Viral films and brand
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Defining your goals, metrics and budgets
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Social sharing, comments and reviews
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Getting an audience
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Creating and managing an account
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Using Ads inside Videos
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Promoting YouTube Videos
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Setting Social Objectives
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Social Strategies and Tactics for Google+
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+1s and Sharing
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Integration with your site
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Promoting a Brand on Google+
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Tools
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URL Shortening Tools
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SOCIAL BOOKMARKING
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BLOGGING NETWORK
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Stumble Upon
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Digg
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Reditt
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Delicious
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Fave It
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E-buzz
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Blogs Creation
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Blogs Submission
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Blogs Promotion
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Blogs Weekly Postings
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Blogs Commenting
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IMAGE OPTIMIZATION AND NETWORKING
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MANAGEMENT AND REPORT TRACKING
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Flickr
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Picasa Web
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TinyPic
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Image Optimization AND Sharing
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Behavioral and cultural standard for Social Media Interaction
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Linking all Social Media Accounts
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Optimizing Social Media content for Search Engine
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Importance of Short URL and how to do
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Link wheel creation
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Cleaning negative result using SEO
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Measuring SM and ROI
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Case study
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