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SMO Training

SMO or Social Media Optimization is one of the powerful techniques of SEO that helps in generating traffic to a website by utilizing Social networking sites. SMO is now significantly more important and not simply because social networking has grown but because SMO also improves SEO performance. As every business today has an online presence, its aim always remains to attract maximum visitors and SMO helps it do the same.

SMO BASICS

LINKED IN OPTIMIZATION

  • Introduction to Social Media
  • Advantages Over Online Marketing
  • Social Media Strategy
  • Network Optimization
  • Brand Management Strategies
  • Network Profile Creation
  • Social Media Key Concepts
      • Introduction to LinkedIn
      • Creating the right profile and settings
      • Increasing reach and visibility
      • LinkedIn Groups
      • Answers, events, messaging and testimonials
      • Company Pages

TWITTER OPTIMIZATION

FACEBOOK OPTIMIZATION

  • Introduction to Micro blogging and Twitter
  • Twitter Demographics
  • Use for reputation, promotion, sales, conversing.
  • Who to follow
  • Tweeting
  • Tracking Code
  • Ghost writers and the importance of disclosure
  • Twitiquette
  • Twitter Lists
  • Twitter Account Promotion
  • Searching tweets and users
  • Measuring Influence
  • Tools
  • Latest trends
  • Difference between Profiles, Places, Groups and Pages
  • Social media and communications strategy
  • Open Graph
  • Frictionless sharing
  • Facebook Connect (Like, Share, Comment)
  • Facebook Pages (Creating, Managing, Retention)
  • Pages (Dos and Don'ts)
  • Facebook Apps
  • Measuring and Monitoring
  • Sponsored Stories
  • Facebook Places and check-ins
  • Advantages and challenges

Youtube Optimization

GOOGLE+ OPTIMIZATION

  • Online video - content is king
  • Viral films and brand
  • Defining your goals, metrics and budgets
  • Social sharing, comments and reviews
  • Getting an audience
  • Creating and managing an account
  • Using Ads inside Videos
  • Promoting YouTube Videos
  • Setting Social Objectives
  • Social Strategies and Tactics for Google+
  • +1s and Sharing
  • Integration with your site
  • Promoting a Brand on Google+
  • Tools
  • URL Shortening Tools

SOCIAL BOOKMARKING

BLOGGING NETWORK

  • Stumble Upon
  • Digg
  • Reditt
  • Delicious
  • Fave It
  • E-buzz
  • Blogs Creation
  • Blogs Submission
  • Blogs Promotion
  • Blogs Weekly Postings
  • Blogs Commenting

 

IMAGE OPTIMIZATION AND NETWORKING

MANAGEMENT AND REPORT TRACKING

  • Flickr
  • Picasa Web
  • TinyPic
  • Image Optimization AND Sharing
  • Behavioral and cultural standard for Social Media Interaction
  • Linking all Social Media Accounts
  • Optimizing Social Media content for Search Engine
  • Importance of Short URL and how to do
  • Link wheel creation
  • Cleaning negative result using SEO
  • Measuring SM and ROI
  • Case study