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PPC (Adwords) Training

PPC training course cover the full range of online paid advertising, from PPC fundamentals to advanced SEM strategies and tactics. The course is continually updated and includes current information on new PPC products and trends such as remarketing, Google AdWords Enhanced Campaigns.

PPC Training Module

  • ·         Introduction to Online Advertising & Adwords

    ·         Adwords Account & Campaign Basics

    ·         Adwords Ad Formats

    ·         Policies & Ad Quality Issues

    ·         Adwords Targeting & Placement

    ·         Adwords Bidding & Budgeting

    ·         Adwords Remarketing

    ·      Optimizing Performance

    ·     Mobile Advertising

    · Display Advertising on the Google Display Network

    ·     Performance Monitoring & Conversion Tracking

    ·    Overview of Local Business Listings & Maps

    ·    Selling & Representing Adwords

    Bing Ads

    ·      Introduction to Microsoft adCenter

    ·       Editorial Guidelines

    ·    Landing Page Relevance and Quality Guidelines

    ·     Intellectual Property Guidelines

    ·      Getting Started – Accounts and Campaigns

    ·      Bing Budgeting

    ·         Targeting

    ·         Click Quality

    ·         Tracking Performance

    ·         Optimizing Performance

    ·         Budgeting and Billing

    ·         Campaign Optimization

    ·         Bing Ads Targeting

    Facebook Ads

    ·         Communicating Value of Display

    ·         Plan a Campaign

    ·         Generate Creatives

    ·         Implement a Campaign and Ad Groups

    ·         Measure Performance

    ·         Optimize and Refine

    LinkedIn Ads

    ·         Communicating Value of Display

    ·         Plan a Campaign

    ·         Generate Creatives

    ·         Lead Generation Advertising

    ·         Implement a Campaign and Ad Groups

    ·         Measure Performance

    ·         Optimize and Refine

    ·         Linkedin CPM Advertising Model

    Twitter Ads

    ·         Build your base

    ·         Twitter Ads companion

    ·         Twitter Ads glossary

    ·         Ads editor

    ·         Ads pricing

    ·         Promoted-only Tweets

    ·         Promoted Trends

    ·         Promoted Tweets

    ·         Promoted Accounts

    ·         Create a Followers campaign

    ·         Create a Leads Campaign

    ·         Create a Tweet Engagement Campaign

    ·         Create a Website Clicks

    ·         Create an App Installs

    ·         Setting up App Cards

    ·         Event targeting

    ·         Geo, gender, and language targeting

    ·         Keyword Targeting

    YouTube Ads

    ·         Display ads

    ·         Overlay ads

    ·         Skippable video ads

    ·         Non-skippable video ads

       

    Google Adsense

    ·         Introduction to Google Adsense

    ·         Google Adsense Approval Process

    ·         How to Get Relevant Adsense Ads

    ·         Google Adsense Ad Format Sizes

    ·         Making Money with Google Adsense

    ·         Google Adsense Ad Colors

    ·         Google Adsense Revenue Sharing

    ·         Google Adsense Optimization Tips

    Google Analytics

    ·         Analytics Setup

    ·         Installation Techniques

    ·         Campaign Tracking & Analysis

    ·         Interpreting Essential Website Data

    ·         Motion Charts

    ·         Advanced Segmentation

    ·         Custom Reporting

    ·         Advanced Filters

    Highlights

    ·         SEO,PPC  Tools

    ·         Live Projects

    ·         100% Job Assistance

    ·         Resume Sending

    ·         FREE SEO Notes, Video

    ·         Personality Development

    ·         Monthly Work Reporting

    ·         Monthly Rank Reporting

    ·         Monthly Google Analytics Reporting

    ·    FREE Telephone & Email Support